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Archive for February, 2011

If you want to grow your dental practice by selling more to your patients, then there is a TV show you must watch.

Let me explain:

Dentist Marketing and a TV Show:

For the longest time, my wife has wanted one of those Kitchen Aid professional mixers. The kind that turns a doughy mess into a bowl of beauty in a matter of minutes. But she hasn’t pulled the trigger because it runs $399 a pop.

And so the other night I was flipping through the boob-tube and landed on QVC.

Where they were selling the exact Kitchen Aid mixer my wife wanted.

And not for $399.

Not for $299.

But for a bargain at $249 which was the lowest price my wife had ever seen.

I know this because my wife let out a faint squeal that told me she was in a buying mode.

In fact, I peeked over at my wife and saw her excitement.

I saw her cupping her credit card.

I saw how she was fighting the urge to pick up the phone and buy.

But she was still on the fence.

And two things pushed her over the edge to buy:

1) They threw in a free food chopper attachment worth $49 as a bonus gift.

2) The ladies on QVC hammered every benefit my wife wanted.

Like:

It looked nice. It was quiet. It made baking a zillion times easier. It cleaned itself. It mixed all the ingredients completely thanks to a new “whiz bang” attachment that came with each mixer.

And at $249 it was a steal.

What’s my point?

If you want to become super-duper at selling more to your patients (and growing your dental practice at the same time) then watch QVC. Watch how the host presents the product. Watch how the host cleverly demonstrates the benefits. Watch how they use scarcity to get you to buy now.

Watch how they use live testimonials to get you to fork over your money.

In fact, QVC is the best sales training system I’ve ever seen.

You won’t find a better way to learn how to sell than you will at QVC.

Environment is another field by which ISO has developed an all-round approach to aid businesses, industries, government and non-government authorities and organisations even consumers in managing related issues. The ISO 14000 family deals with the different aspects of environmental issues which include ISO 14001 that gives the requirements for the EMS and ISO 14002 that gives the basic guidelines for Environmental Management Systems.

The ISO 14001 help many businesses and organisations of all size in taking the right steps of becoming environmentally sustainable. It is in fact the most recognised structured strategy for businesses to manage their activities that has impact with the environment.

What is ISO 14001?

The International Organisation of Standardization (ISO) updated the ISO 14001 in 2004 and has been adopted as national standard by almost all of the national members. The ISO 14001 standard aims to reduce the waste of businesses as well as to diminish the pollution resulting from their operations.

ISO has many standards that deal with specific environmental issues. The purpose of ISO 14001: 2004 to devise a structure whereby companies can form a strategic approach, plan and action to tackle its environmental policy.

The ISO 14001 also helps organisations to be able to show environmental management that is sound. It is in fact promoted by the government around the world to the different organisations and businesses. The process for gaining ISO 14001 includes the need for external auditor by which is accredited by accreditation body such as the National Accreditation Board in Ireland.

The environmental aspects of your business processes are not the only part that ISO 14001 addresses but as well as the products and services that has an impact in the environment.

What Can ISO 14001 Help You With?

ISO 14001 Environmental Management System helps the business or organisation to improve its strategies by which will bring positive effect on its performance. Reducing the impact of you business operations to the environment allow you to have improved relationships with neighbours and regulators.

ISO 14001 also provide you the general requirements for the Environmental Management System. It will also help you to build a systematic approach for you to develop environmental objectives which you have to prove that they have been achieved.

Lastly, ISO 14001 can spare your business as well as your employees from incidences that will let you breach the law. Thus you can assure continuous business operations bringing your company to success