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Archive for September 30th, 2011

Let me answer this question without wasting time-YES. You can make a great living as a marketing consultant. The opportunities available are tremendous and only you can stop yourself from exploiting them.

In fact, according results an annual Fanminder Small Business Mobile Marketing Survey says 81 percent of business owners say they have heard of mobile marketing yet a whooping 70 percent of those haven’t tried it.

And the reasons are many 44 percent think they “don’t have time to figure out a new technology.” This suggests that small business owners think mobile marketing will be “hard” to do-a time-consuming process and/or difficult to figure out. As small businesses discover simple-to-use solutions, this perception should decrease. And this where a consultant will come in.

So what are the various niches available in mobile marketing? And what are the income expectations? I mean how are you expected to quote?

A niche market is popularly defined as a subset of the market on which a specific product is focusing. Therefore your niche could be on specific product features, demographics or even price.

In reality your niche could be SMS marketing, coaching, website design, local marketing or high-end. You can define what you want to specialize in depending on the market and your expertise or individual preference.

It is important to note that some niches pay well while other pay less. Some require more expertise while others less. Some have customers that have a certain mindset while others have easy to work with clients. It is important to investigate in detail before you take the full plunge.

Doing work in certain niches has advantages that you may need to consider. You become much more specialized and respected in the niche rather than when you are a generalist. You will mostly be dealing with the same prospects that will tend to respect you with time.

You consultancy becomes much easier as you can reuse coaching materials from previous sessions. You don’t need to update anything unless technological developments demand you do so to remain relevant.

Working as a consultant does pay even better than working as an employed person. According Payscale.com an online salary tracker, the median pay for consultants is about $110,000. When it comes to regions Boston and San Francisco pull the highest hourly rates for consultants. At $72.45 the figure is higher than what federal consultants who make $69.43.