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Archive for the ‘Advertising’ Category

There are brochures, and then there are great brochures. Great brochures are designed well, printed well and will generate new sales and clients for your business. They will also have a positive impact on your brand by associating it with quality.

Below are three important steps that are often forgotten, which can help you make the most of your brochures. The last thing you want to do is to spend $500, $1000 or even way more printing a large amount of brochures only to have them come out horrible, so read on!

Use a Template

The first thing you should do before starting any design work on your brochure is to pick an online printing company you want to use, and then download their specific brochure printing template. Make sure the template you download is the correct size/format and the right file type the designer needs.

Every printer is slightly different so this is why it is best to download a template directly from your printer instead of finding a free one on the web. This brochure template will help ensure your design comes at as professional as possible.

Do a File Check

Before your files are sent off to print, a good quality online printer will check the files to make sure they are properly formatted for printing at their facility. They will often catch any errors and fix them during this process, but you should also always review the files yourself before submitting an order online. Check for formatting issues, printing guides, spelling and more.

Get a Proof

Once your file is approved, you should always get a proof. For smaller orders a digital proof might be enough, just know that computer monitors often display colors differently than how they will look in print. So if possible, ordering a printed proof is the best choice and highly recommended for larger orders.

This way you know exactly how it will look when printed and can make any last minute adjustments. If you do not get a printed proof you are taking a risk and it can be costly for large printing orders of great importance, especially if certain brand colors must be perfect.

Newspapers, compared to most alternative mediums, have high circulation numbers. This means that when you place an advert in a newspaper you have the potential to reach at least 50,000 people on average. However, the downside is that most newspapers come out daily. This means that if you want to get a good response from your advert then it needs to make an impact. Here are some top tips on how to make newspaper adverts work for you:

Creating An Irresistible Offer

The most irresistible offer is something free. No matter what type of business you operate, you can find something of value to offer your prospects for free. I often offer a free report on a specific topic. For example: How to attract new customers in 7 easy steps. It must be something worthwhile that will be of interest to your prospects. I am also really clear about what I want people to do. I tell people about my offer and then I tell them exactly how they can get it. I give a phone number and a website where they can find the free report that is on offer. Some people find picking up the phone daunting and would rather get information online. That is why I have both. But at the same time I keep it simple. Too much information can get confusing.

Another important thing is to have a specific page on your website for the free offer and the link should take them directly to that page. If prospects have to go searching for information then they may just decide it’s too much effort. You want to make the process as easy as possible for your prospects. If I have an advert in Border Business, for example, then the link will end in “businessbyresults.com/Border”. Having a specific page can also help you to monitor your response so that you can tell if the advert is working for you. If the report is available as a PDF download then have clear instructions on how to download it.

Lead Customers Step By Step Through The Buying Process

The goal with newspaper advertising is getting prospects to take the first step towards you. By responding to your advert they are expressing an interest in what you have to offer. Some prospects may immediately sign up because your offer really is irresistible to them. Other prospects will just seek out information… that’s okay. The important thing is that you are adding prospects to your list. These are people you know are interested in what you have to offer. Send your client list updates, information or newsletters periodically. The newspaper advert will start the relationship, you then need to create systems to help you build on those relationships.

I have had some people on my list that twelve or eighteen months after initially responding only signed up as clients. Not everyone will buy from you now. Imagine a ruler. 0 is the starting point where customers first hear about you and 10 is when they buy. Not everyone will immediately move from 0 to 10. At best you may get people moving up to 2 or 3. The point is that if you are consistently adding people to your list and they are consistently moving up the scale, then the end result is that you will, down the line, be adding more loyal customers to your list.

When you have an upcoming business event, it’s important that you inform people about it in order to get them to attend your affair. It’s just like inviting people to a party: you make the guest list, print the invitation, and send them to the recipients. However, because it will be a business event, you need to make sure that your invitation is captivating. If you want people to go to your event, you need to make your invitation as inviting as possible.

It’s best if you can customize your invitation. Add a touch of uniqueness to your invitation to make your event exciting and intriguing. If you can make it attention-grabbing, people who receive it surely notice it and open it at once. In fact, they will likely pick the invitation first compared to the other mails in their mailbox. Although it is much easier to use a generic invitation, you are more likely to get more response with a customized one. So aim for a unique looking invitation.

To make your invitation unique, you simply need to use your creativity. Think of the best design that will fit the event you are promoting. You can always put catchy images in the design to make it look personalized. It will help if you set a theme. What is the event all about? This will help you design your material much easier. Remember to pick the right images so you can be sure that your invitation will make the difference.

It’s always best to look at other invitations for inspirations. Take a look at the initiations you have received in the past and study them. Take the good points of these invitations and use them in your own design. You can also look at templates for inspirations. There are plenty of templates available today. You can get ideas from these templates on the best way to design your material.

If you are really clueless on the best way to design your material, there are designers who can help you. Look for the best designer out there and let them do the design for you. Ask for several drafts so you have choices to choose from. Make sure to do a thorough research so you find the perfect designer suited to the job.

Once the design is done, it’s time to get your invitation printed. Again, you can hire a professional printing company to do the printing for you. This will help ensure that your material look professional and incredible. You can always work with an online printing company to help you with your print job. It will be much more convenient if you order online. The turnaround is also fast so you can get your invitations right when you need them. Most online printers also provide affordable printing rates so you get to save a lot of your marketing dollars. If you avail of wholesale printing, you can get better chance of getting more discounts.