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Archive for the ‘Business’ Category

3 Reasons Poly Bags Will Give Your Business a Competitive Advantage

Whatever you may call them, poly bags are here to stay; and for good reason. This light weight, water resistant, economical packaging option is now the modern way to display, ship, and protect your products. Depending on their purpose and usage there are a multitude of names available (i.e. plastic bag, plastic shipping envelope, poly mailer, poly pak, plastic mailer, poly envelope, heavy duty poly bags), the list goes on and on. Call them what you will but more and more companies are recognizing the value of upgrading their operations to include this brand centric, economically sound, eco-friendly poly bag option.

Companies have made the switch for many reasons, with each having its own motivations and goals in mind. But there are a few reasons they all share when making the change and upgrading their operation.

Reason #1: You can put your Brand anywhere. So you should!

A first of many reasons is that poly bags can be fully customized and used as a platform to market your brand(s). The packaging your product is displayed and arrives in is yet one more avenue to get your name out, and your brand recognized. This is a huge opportunity to differentiate your brand since many companies still use plain poly bags or bulky boxes that give no brand value. Packaging is the last thing a customer will see after making a purchase, it should make a statement.

Branded packaging is a strong advertising platform that many are not taking advantage of. Using custom branded poly bags gives you a larger advertising reach without a huge initiative or budget. By something as simple as their company name, logo, and website you give all who see the bag the necessary information to reach out to you.

Reason #2: What do you mean we can get better packaging for less money?

What do you and your competitors have in common? Well yes you probably have similar products. You also likely examine every avenue to save money and keep overhead to a minimum. A successful business is always looking to reduce costs, streamline processes, and increase efficiencies. An often overlooked opportunity is in custom packaging.

Would it surprise you to know that poly bags don’t register on a freight scale? Added freight costs, due to packaging, are virtually eliminated. Since the poly bags are customized to your products the packaging fits much better compared to a standard size box. You might as well eliminate the cost of filler or foam to fill the open spaces in a box. While you’re at it why not get rid of packaging tape as well. Since most poly bags have self sealing adhesives there’s no need for it anymore.

Poly bags also cost substantially less to make than corrugated boxes. Not only in terms of production and delivery to your warehouse, but in the man-hours to use (no box building required). For comparison, a corrugated box has approximately 17 motions to build and seal, a poly mailer has 3. In addition you don’t even need packaging or return labels since you can write directly on the bag if desired.

Reason #3: Will You Need This Planet When I’m done With It?

What does “Going Green” mean to you? For most it means you and your company are committed to being responsible residents on this planet. And you should be proud of that commitment. So why not display your efforts to produce and promote environmentally responsible products and operations. It may not be readily apparent but poly bags can help.

A majority of plastic shipping envelopes and poly bags are made with LDPE or Low Density PolyEthylene. You’ll know this when you see a small recycling triangle with a number four “4″ in the middle. This means that with the proper processes these poly bags are 100% recyclable. And many producers provide poly bags that are made with post consumer recycled (PCR) content. This is plastic that is already on its second life but blended to maintain many of the same qualities and standards of virgin resin. Using this environmentally friendly packaging option, your company can promote its environmentally conscious initiatives on the bag, website, products, etc.

Want To Open A Small Business But Don’t Know Where To Start?

If you are considering opening a small business, you may not have any idea where to start. Keep in mind that the first step with any business is the idea. If you are considering opening a small business, you probably have the idea, but need to know what the next steps are.

A good place to start is to create a business plan. A business plan is a written plan of your business and is needed to obtain financing, through financial institutions or investors. Business plans generally contain three different sections of information. The first section is the business concept. In this section, describe your business, its structure, its products or services and your plans, as the business owner, regarding how you will make the business successful. The second section is the marketplace section. In this section, describe who your customers are, who your competitors are and what sets your business apart from others. The third section is the financial section. This is where you will predict your revenues and expenses. You will create pro forma financial statements as well as financial ratios using your best estimates. Pro forma statements are statements that contain predictions of financial information. Many people starting a business will create a pro forma income statement, balance sheet and cash flow statement.

To create these statements, many companies use business software. Business software is a valuable thing required to start a business anyhow, so it’s often a good idea to invest in this software during preliminary planning stages of the business. As a business owner, you are likely to have employees. With employees come paychecks. To handle this, you must also purchase payroll software. Iris Software is one brand of payroll software that is highly recommended for business owners, and people beginning new businesses.

Continuing with the business plan; this plan will help you outline details of the business and make important plans. It is vital that you create it as realistically as possible and that you complete it prior to opening the business. A good business plan can help you attract investors, and can also help make the financing go through.

When starting a business, there are many other factors to consider and decisions to make. Many of these things must be done prior to making a business plan. For one, you must choose a location for your business. As you look into locations, keep in mind several things, but primarily the convenience factor. Look at several locations and decide if it is strategically located for customers to easily see it and come to it. Is there enough parking? Can you afford the rent? Choose the best location based on these, and other, factors.

How to Look Professional and Credible Without Spending a Fortune

Every business owner aims to make their business successful. To achieve this, they need to make their business look ideal, stable, and professional. However, this would often mean expense. Making your business look credible will often require a huge investment. From your products to your marketing materials, you need to make everything look incredible.

Fortunately, looking professional these days don’t have to be costly. There are strategies you can do that won’t require you a lot of investment. For starters, you can begin with your marketing materials. These days, it’s easy to put a professional tough to your materials without spending a fortune. You want to know how? Here are the things you need to do:

* Get your business a great logo. A professional look starts with your business logo. As a branding material, it’s important that your logo represents your business well. It can be the initial of your business name or any image that best reflect the type of business you have. If you are not skilled in designing your own logo, you can always ask the help of a professional graphic designer. It’s best if you keep your logo design simple. You don’t really need to make it too creative to the point that it is already confusing. Limit the colors you use and make sure the design reflects the best image for your business.

* Make all your marketing materials look the same. Consistency plays an important role in your business. If you want to look professional, you need to make your materials look the part. They should be uniform so your brand is promoted well. This will help people get familiar with you and your business easily. Use the same fonts, colors, and style in all materials. A reliable printing company will help you create consistent materials. They have the tools and expertise in creating professional-looking materials. Don’t worry of hiring printing companies. They offer affordable print job which won’t take a toll on your marketing budget. If you do wholesale printing, you might get discounts which will surely lower down the printing cost.

* Use incredible promotional items. If you want to give freebies to your customers and prospects, it’s important that they are designed to present your business well. From your pen to your t-shirt and mug, everything should contain your brand. They should have your logo, business name, and contact details. Hand them out to all prospective customers and they will remember you for a long time.

* Build your own website. With more and more people switching to the online market these days, it’s important that your presence is felt on the online avenue as well. There are companies today that will help you build your website without a lot of cost. Just make sure that your logo and important business details are highlighted on your site so people will easily see it.

Looking professional and credible doesn’t really have to cost you a lot. You can basically use any avenue and strategy you want as long as your business image is presented well. Remember that competition is tough these days. You need to stay in front of your customers and prospects consistently if you want your business to grow. Start with the simple strategies above and you can surely make your business look professional without spending a lot.

How to Make Millions On the Internet

Can you really make millions of dollars on the internet? Certainly Jeff Paul and Ryan Orrell want you to think so. Of course, in order to find out how, you have to purchase their book for $69.99. But is there really a way to make money off the internet? That much money?

The answer is yes and no.

You can make a living off the internet, even a million bucks if you work hard and long enough at it. But it won’t happen overnight, and if you haven’t been in the business since 1998, you’re already at a big disadvantage. The most lucrative ways to monetize the internet these days are:

1. Get a website. This is sorta like your home base on the internet. Filling up your homepage with keywords-words that people commonly type into search engines when looking for something that has to do with your website-will help you get to the top of search engine results. This is what’s known as SEO-Search Engine Optimization.

2. Get a blog. Blogging is basically blabbing on the internet. People stumble across your blog, find that they share the same sentiments you do, and come back again and again. That’s if your writing is compelling and interesting-chances are if you blog about the moldy mystery meat in your refrigerator, not many people will be interested. The next step to success is finding a way to work links to your website into your blog without being kicked off of free blog sites like blogger and WordPress.

3. Get a social media presence. Social media is the thing that has helped spark the Arab Spring halfway around the world-and here in the U.S. it’s how everyone is trying to make a buck these days. You can’t just show up on Facebook and say, “Check out my great new product!” though-people tend to get kicked off quickly for stuff like that. You’ve gotta be more subtle, instead disseminating information for free about your subject, becoming known as an expert-say, in Civil War ammunition types-and then indirectly sending people to your website, where you conveniently sell all kinds of antique Civil War ammunition.

4. Get a YouTube account. There is no site that even comes close to brand-name recognition when it comes to videos. Everyone knows YouTube. And the phrase “gone viral” was invented to explain what happens when someone watches a great video, sends it to 12 of their friends, who then send it to 12 of their friends, and so on. That’s how Lady Gaga has videos with like 300 million views-she probably hasn’t spent a penny on promoting videos since 2003. Here again, though, you want to avoid out-and-out promotion of your brand or product. The model for Web 2.0 is “Give away information for free, offer consumers the chance to purchase something from you.”

That’s it. Follow these steps, add in a little bit of affiliate marketing with stuff like Google AdSense, and you should have checks rolling in anytime. But just a hint – Don’t give up your day job till you’ve got a regular stream of income.