Black republicans 08

Posts Tagged ‘customer’

You have a brand new product you can’t wait to promote in your online store and watch the sales come rolling in. You’ve made sure to include a quality image, the name of the product, and maybe a few specs about the product. However, will that be enough to get your product “found” on the internet when consumers do an online search? Most likely not.

What you need is a sales-driven product description and you don’t have to be long-winded about it! In fact, you can sell it in 75 words or less. If you or someone on your staff can write in a conversational tone, can list the features of the product, and one or two benefits of how the product will enhance the consumer’s life, you are way ahead of your competition.

Don’t make Customers Read Your Descriptions Twice….

because they won’t. To begin writing your product descriptions, consumers must get the meaning of your message the first time. If you have long, rambling sentences, they tend to complicate your description and the consumer will click out of your web page. Long, rambling sentences seldom come to the point and leave customers confused.

Especially with web product descriptions – every word must count. Attention spans are short for web surfers, so get to the point quickly and list your most compelling reason to buy the product first. With online users, you typically have just a few seconds to grab a potential consumer’s attention, so don’t waste their time. Remember, their finger is on the mouse and losing a potential customer is just a click away.

Begin with Features
First, what exactly is a product feature? Features provide the description and specifications of an item. You can find a product’s features in the instructions or user guide that come with the product. Some examples of typical features would be:

• product material ( stainless steel, cotton, plastic, etc)
• product function (tells time, toasts bread, slices meat, etc)
• size and dimension
• colors available
• # of pieces
• Price

Drive Sales with Benefits
Next, look at the second component of a product description – benefits. Incorporating benefits, not just features, into your copy descriptions, promote the desire to purchase product. They make an appeal to the customer and fulfill a need. Benefits show your customer what he stands to gain by purchasing your product. Benefits answer questions such as:

• Will this product make life easier or provide a convenience?
• Does the product solve a problem?
• Will the product save time or money?
• Does this product alleviate a fear?
• Does the product flatter?
• Is the product exclusive?

Here is an example of a sales-driven product description for a not so glamorous product. The description is written in a casual, engaging tone, features are listed, and the desire to purchase the item is created.

Skin Stapler 35W Sterile
Shorten surgery time and get consistent, professional results with this hospital-quality skin stapler. An alternative to stitches, this compact design holds a generous 35 staples and fits comfortably in the palm of your hand for maximum control. With no need to disinfect, skin stapler provides a sterile and affordable option for every medical professional. $19.99

Listed features are:

• Stapler
• Holds 35 staples
• Sterile
• $19.99

Benefits to the consumer are:

• Stapler = shorter surgery time, professional results, alternative to stitches
• Holds 35 staples = compact for comfortable use, ease of control, fits in palm
• Sterile = No need for disinfecting
• $19.99 = affordable, saves money.

Having hardworking people on your staff, intuitive managers and reliable consultants are all important components of running a business. Customers will be more eager to converse with professionals who are knowledgeable about the business than those who are not. However, employees are not always the customer’s first impression. What about the building itself?

Having a professional looking office says a lot about a company before you say anything at all. Clients and customers will be far more at ease walking into a professional office than they would be walking into an office that looks like it was set up yesterday. Even if your business cannot stand to lay down a large investment for an upscale executive business park, there are many things you can to do to create a professional environment.

Tinted Windows

While tinting may not immediately spring to mind for most people, it is one of the most economical ways to enhance an office. Offices with tinted windows enjoy energy saving costs and can reallocate spare cash to further improve other aspects of a business. Tinting is a fraction of the cost of replacing windows, and can be installed quickly without causing a lot of mess. Certain window films intended for security can also protect your business front from graffiti and vandalism, helping you maintain a professional appearance. Furthermore, the increased privacy will help customers and clients feel more comfortable making transactions inside.

Tinting can be done inside the office as well. “Fish tanks” or glass enclosed conference rooms can be enhanced by decorative film which will make the “tank” a little more private and trendy. These films can easily be replaced and changed, unlike etched glass, which is usually custom-made and has to be removed completely in order to be replaced.

Comfortable Seating and Accessories

Having a comfortable seating area for waiting customers is very important as well. Customers who are forced to stand may be in a bad mood by the time they speak with an employee, so ensuring their comfort will help transactions in the long run.

Plants and greenery around the office, as well as artwork, can also make a big difference. Adding decorative elements can increase the appeal of an office at little cost. Waiting customers will usually take in an atmosphere, so having interesting pictures or promotional items on the wall will give them something to look at; this may even lead to an enquiry after an advertised product or service.

Quality has many definitions and has garnered a perplexing reputation for such. Indeed, the term “quality” is often used in a vague manner. The term has almost always been defined in the context of the manufacturing industry. In it, quality is the measure or state of excellence or being free of defects, achieved through strict and consistent adherence to standards to attain uniformity that satisfies customer or user requirements.

There has always been a lot of confusion about what quality really means, with individuals saying one product has a higher level of quality than another. This is probably because when people speak of the quality of a product or service, they usually refer to its excellence, perfection, or value. In reality, of course, quality should be defined in terms of how much the product or service meets its designed purpose and satisfies its original requirements.

Take for instance a $250,000 Porsche and a $20,000 Toyota. It would be very unfair to say that the Porsche has a higher level of quality simply because it costs more. Both vehicles, however, have met their predetermined quality requirements because they have been built to their exacting standards and are equally acceptable as “quality” cars. It may simply be that the individual quality requirements differ.

A company controls its business operations through a quality management system which, if implemented correctly, will lead products and services of a predetermined quality to an ISO certification 9001. Simply put, a Quality Management System (QMS) is the structure of responsibilities, methods, activities, resources, processes, and events that together provide procedures of quality implementation to ensure that the organization is able to meet quality requirements.

What are the requirements of a Quality Management System and ISO registration? To be successful, organizations must be able to provide products that satisfy customer requirements while complying with relevant standards. Above all, organizations must be able to provide proof of quality product claims. How can anyone supply this proof? The easiest and most widely recognized is to conform to the quality requirements of ISO 9001:2000.