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Posts Tagged ‘product’

Let me answer this question without wasting time-YES. You can make a great living as a marketing consultant. The opportunities available are tremendous and only you can stop yourself from exploiting them.

In fact, according results an annual Fanminder Small Business Mobile Marketing Survey says 81 percent of business owners say they have heard of mobile marketing yet a whooping 70 percent of those haven’t tried it.

And the reasons are many 44 percent think they “don’t have time to figure out a new technology.” This suggests that small business owners think mobile marketing will be “hard” to do-a time-consuming process and/or difficult to figure out. As small businesses discover simple-to-use solutions, this perception should decrease. And this where a consultant will come in.

So what are the various niches available in mobile marketing? And what are the income expectations? I mean how are you expected to quote?

A niche market is popularly defined as a subset of the market on which a specific product is focusing. Therefore your niche could be on specific product features, demographics or even price.

In reality your niche could be SMS marketing, coaching, website design, local marketing or high-end. You can define what you want to specialize in depending on the market and your expertise or individual preference.

It is important to note that some niches pay well while other pay less. Some require more expertise while others less. Some have customers that have a certain mindset while others have easy to work with clients. It is important to investigate in detail before you take the full plunge.

Doing work in certain niches has advantages that you may need to consider. You become much more specialized and respected in the niche rather than when you are a generalist. You will mostly be dealing with the same prospects that will tend to respect you with time.

You consultancy becomes much easier as you can reuse coaching materials from previous sessions. You don’t need to update anything unless technological developments demand you do so to remain relevant.

Working as a consultant does pay even better than working as an employed person. According Payscale.com an online salary tracker, the median pay for consultants is about $110,000. When it comes to regions Boston and San Francisco pull the highest hourly rates for consultants. At $72.45 the figure is higher than what federal consultants who make $69.43.

Many Industry professionals, when asked this question, would assume the co-packer only gets involved at the end of a projects life cycle and although that can be true for some jobs its becoming more important for companies to approach the co-packer at a much earlier stage, and sometimes even before they’ve begun the manufacturing process.

Contract packers have always been an integral part of the supply chain, ensuring products make their way to the shelf in both the timescale required, within budget and in the condition retailers expect, but what if you get to the point where you’ve manufactured a product, have retailers lined up and then can’t find a suitable co-packer to oversee the final stages of your project.

It sounds impossible to think that you’d get to this stage and not be able to find a suitable supplier, but many things can influence the end of the supply chain. One thing nearly all co-packers have in common is the increase in demand for their services during the lead up to the holiday periods such as Christmas and Easter. Brand owners and project managers are generally aware of this trend and can use their knowledge and skills to ensure their supplier has the capacity to handle their project but placing additional work load on an already stretched work force can sometimes cause issues that can normally be avoided. Obviously it’s not always possible to plan so far in advance that everything runs like clockwork such as when demand for a product outweighs manufacture and this is where having a partnership with your supplier really comes into its own. By working in partnership with suppliers and not simply seeing them as a means to an end, you encourage more trust in the relationship and this often results in a sustainable partnership that can react to market conditions much more flexibly and result in significant achievements for all concerned.

Another problem than can arise as a result of last minute planning is the difficulty in actually finding a supplier who is set up to handle the job with the necessary equipment, systems and work force in place. Most co-packers will specialise in certain sectors whether it be pharmaceuticals, toiletries, confectionery etc, and will have the appropriate equipment and certifications in order to work those sectors, so doing your homework prior to approaching these suppliers can be time saving and result in a smooth running project. Generally if you have a partnership with an existing supplier they would be open to discussing procurement options for equipment to tender for most contracts but this again is something which takes time and should be considered in great detail and from the outset.

The diverse nature of the packaging industry as a whole tends to mean that most projects have a bespoke time frame and keeping within those constraints is specific to that individual job. Working with co-packers from the early concept stage can ensure that all parties are aware of their responsibilities and the time frame their expected to work towards giving everyone the chance to plan ahead and ensure your project gets completed in the most efficient and manageable way.

Quality has many definitions and has garnered a perplexing reputation for such. Indeed, the term “quality” is often used in a vague manner. The term has almost always been defined in the context of the manufacturing industry. In it, quality is the measure or state of excellence or being free of defects, achieved through strict and consistent adherence to standards to attain uniformity that satisfies customer or user requirements.

There has always been a lot of confusion about what quality really means, with individuals saying one product has a higher level of quality than another. This is probably because when people speak of the quality of a product or service, they usually refer to its excellence, perfection, or value. In reality, of course, quality should be defined in terms of how much the product or service meets its designed purpose and satisfies its original requirements.

Take for instance a $250,000 Porsche and a $20,000 Toyota. It would be very unfair to say that the Porsche has a higher level of quality simply because it costs more. Both vehicles, however, have met their predetermined quality requirements because they have been built to their exacting standards and are equally acceptable as “quality” cars. It may simply be that the individual quality requirements differ.

A company controls its business operations through a quality management system which, if implemented correctly, will lead products and services of a predetermined quality to an ISO certification 9001. Simply put, a Quality Management System (QMS) is the structure of responsibilities, methods, activities, resources, processes, and events that together provide procedures of quality implementation to ensure that the organization is able to meet quality requirements.

What are the requirements of a Quality Management System and ISO registration? To be successful, organizations must be able to provide products that satisfy customer requirements while complying with relevant standards. Above all, organizations must be able to provide proof of quality product claims. How can anyone supply this proof? The easiest and most widely recognized is to conform to the quality requirements of ISO 9001:2000.