Are you guilty of ignoring your customers? Before you say no, I’d like you to answer the following questions….
- Have you ever started a blog, then neglected it because you didn’t think anyone was really reading it?
- Sent out a newsletter once or twice, then abandoned it because it took too much time & effort?
- Gotten so overwhelmed that you can’t respond to emails or phone calls in less than 24 hours?
Well, you’re not alone.
Time and time again, I see companies of all sizes ignore their customers and prospects by doing these very things. In fact, a lot of wedding professionals do the exact same thing.
But imagine this, brides are looking at your site for information, researching what you do, and maybe even calling or emailing to ask a simple question. And what they get is, well, nothing.
On the surface, these things may seem small or trivial. But it’s often the little things that make the biggest different. And not following through in a timely manner makes brides see you as inconsistent, unfocused, uncommitted and unprofessional.
Creating consistent messages and communications shows you’re reliable. A company and person that others can TRUST. So even if you think no one is reading your words or you’re just too busy to be timely, you need to stick to it. Because you never know when a bride is watching. And trust me, they are.
Don’t spread yourself too thin. If time management is an issue, don’t bite off more than you can chew. You’re only one person after all. You don’t need to be on every social media channel out there. Pick one or two and then do it on a regular basis. Once you master them, consider adding another. Of course, you can always hire someone to help or use a service to do it for you.
Use online tools that allow you to showcase your work. Brides aren’t buying you just because you have a blog or facebook account. They are buying you because of the results that you can produce. So make sure that you are using tools to effectively educate and showcase your work. You need to show brides that you can create the wedding of their dreams!
Remember, marketing is all about consistency. Do it on a regular basis, showcase your work and you’ll be on your way marketing more effectively and growing your bridal business. Not to mention setting yourself apart from a lot of other wedding professionals!